Increasing Awareness and Understanding About Call to Action Marketing
A call to action or CTA is a marketing style intended to trigger an immediate response or encourage or entice an immediate sale. It uses words, phrases or sentences which can be incorporated into advertising messages, sales scripts or web pages, encouraging customers to take immediate action. When it comes to marketing principles, a call to action is an instruction to the target audience uniquely designed in provoking an immediate response, using an imperative verb such as “find out more‘”, “you may visit our store” or “call now”. Other forms of CTA taglines involve using strong reasons why customers should avail a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer only’ or ‘offer will expire soon’) or a special deal accompanied by a time constraint like “order before midnight to receive a free gift”.
providing consumers with compelling reasons to buy promptly instead of deferring purchase decisions is the ultimate key to a powerful call to action. A CTA can come in a form of non-demanding request such as “watch this video” or “choose a color”, or a demanding request. Direct marketing companies are using CTA on their catalogs, flyers, brochures and email campaigns in order to show consumers how to take the next step further and to create a sense of urgency surrounding an offer. It has long recognized by successful sales representatives that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers, so CTA are commonly incorporated in the best lines of the most effective sales scripts. In web design and development, a CTA can be a button, a banner or some type of text or graphics on a website that prompts an online user to click it, and to continue down a conversion funnel which is a very important part of inbound marketing.
There are three essential things in common among call to action tag lines which include no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. In order to reduce or remove the risks involved, direct marketing companies use no obligation statements, and they are usually encouraging a free trial instead of a purchase. Call to action lines utilize standard direct responses and they don’t leave a room for people to wait or think about an offer. Online consumers are more comfortable responding to digital offers so you do not really need to provide the instructions. You can always visit our website or homepage for related marketing methods such as social media marketing and digital marketing.